Hangouts actually did this quite well, but Google’s implementation of Allo along with their current implementation of Android Messages does this less so. Most users don’t use Google’s platforms at all.Ĭross-platform support is finicky at best. In the larger picture, it gets more complicated. This goes back to the first problem, all the users are spread out between the different messaging platforms there’s no aggregation. Each platform ends up shutting down because nobody uses it. This giant ecosystem has no connecting platform that brings everything together… in reality each platform acts as its own walled garden. When a user is on YouTube they can use YouTube Messaging, on Gmail they use Hangouts, on Drive they use the built in document chat, etc. Not only were there too many messaging platforms, but there were also too many platforms existing at the same time. This turned out inelegant and unsuccessful.
#GOOGLE MESSENGER MANUAL#
Hangouts tried to fix this by having SMS be a manual setting, where users chose whether or not to message via SMS or via Hangouts. Not everyone on Android has the same apps or uses the same accounts - there’s no easy way to fallback onto SMS or detect if a user is signed up with the messaging service, so more likely than not a user would get sent the message through a service they didn’t know that they had.
Rather, it acts as the wild west when it comes to Android. Why is it so hard for Google? Well, Google doesn’t have a walled ecosystem. It has SMS fallback as well, so if their iMessage won’t send through or someone doesn’t have iMessage there is no need to worry it gets automatically sent via SMS. Thanks to their walled system, Apple is able to force users into iMessage, whereby when someone signs up their phone number is linked and boom, that’s all they have to do. Multiple and numerous attempts by Google seem to just not work. Google+ Messenger, Hangouts, Google Voice, Allo, etc have all fallen. Looking back, it becomes clear Google has ventured into this space more often than once. However, let’s focus on messaging, as that seems to be the largest problem Google has been having for years.
Google can’t decide on one messaging app.
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